Overview
Promoting healthy masculinity among East Asian American college students
From Here is a movement dedicated to promoting healthy masculinity among East Asian American students on college campuses.
Our main goals are to facilitate conversation about healthy masculinity, to encourage for bystander awareness among Asian American students, parents and faculty, and to validate a more inclusive definition of masculinity.
Services
Role
Brand Design
Digital Design
Print Design
Art Direction, Designer
Collaborators
Timeline
Supervisor Aaris Sherin
August 2022–December 2022
Transit advertisments
Approximately 87% of students on St. John’s University are commuters. We created static and video ads to be displayed on buses and subways to facilitate conversation about healthy masculinity among students, parents and faculty members. Each video’s verbiage changes for the respective audience.
Promoting healthy masculinity on Instagram, Facebook and Twitter
Majority of students use social media to stay updated for news and staying connected. We utilize Instagram to reach Asian American male students, promoting icons that talk about masculinity and Twitter and Facebook to reach faculty members.
Reaching faculty through e-newsletters
Students and faculty’s main online way of engagement is through email. From Here utilizes E-Newsletters to share classroom tips, workshops about healthy masculinity, student resources and highlight students.
