Overview
Advocating for early colon-cancer screening through design
At my FCB Health Internship, I worked on the Cologuard® account. Cologuard® is a noninvasive at-home colon cancer screening test for adults 45+ at average risk.
My main task was designing Cologuard Q4 static social assets with my Copywriting partner, creating and standardizing Cologuard’s rebranding across assets, developing infomercial storyboards, and wardrobe wishlists for two upcoming commercials.
Screen-capture of Winnie’s storyboard for “The science behind Cologuard” video.
Art Direction
Brand Design
Social Media
Services
Role
Art Direction Intern
June 2022–August 2022
Collaborators
Copywriting Intern Jenene Singh
Timeline
Conceptualizing, producing and presenting Facebook Ads for Gen-X audience
My Copywriting partner and I were tasked to create Facebook posts that encourage 50-65 audience to screen. We presented to the internal account, strategy and creative team, and the client. One of the concepts was purchased by the client.
The Emoji Poll
Cologuard Adaption of the Vince McMahon Reaction Meme
Adding to Cologuard’s icon library
While I was interning, Cologuard was in the process of rebranding and updating their icon library. I created two original icons based on Cologuard’s grid system: messaging and large intestine, which are being used in their branded assets.
