Overview

Promoting art spaces for well-known and emerging artists of regional, national, and international backgrounds.

Yeh Art Gallery is the public exhibition space at St. John's University, New York. The gallery is dedicated to the exhibition of all forms of contemporary art.

Nestled in the heart of the Queens campus, the gallery is interested in popularizing their gallery to the student body and community.

Photographs of Frances Hynes: The Wanderers 1994-2001 published exhibition catalog. Designed and photographed by Winnie Lam.


Services

Role

Brand Design
Digital Design
Print Design

Graphic Designer

Collaborators

Timeline

Art Director Owen Duffy
Art Director Max Warsh

May 2021–May 2023


Documenting artist’s works

In collaboration with Art Director Owen Duffy and Design Professor James, we designed and published the gallery’s first published exhibition 55-page catalog: Frances Hynes: The Wanderers 1994-2001 in March 2022. The gallery’s second exhibition catalog 114-page catalog: Lain Singh Bangdel: Moon Over Kathmandu was published in August 2022.

We created a typography and grid system that reflected the gallery’s contemporary sentiments, and allow us to efficiently document future exhibiting artists. Over 400 catalogs were distributed to the archives of international and domestic art museums throughout the United States.

Photographs of Frances Hynes: The Wanderers 1994-2001. Photo by Winnie Lam.


The Outcome

Photographs of Lain Singh Bangdel: Moon Over Kathmandu. Photo by Winnie Lam.


Digital and Print Engagement

As the Graphic Designer, I designed social media posts, e-vites and online flyers to promote upcoming and ongoing exhibitions. I expanded upon existing typography guidelines to highlight exhibiting artists.

I formatted the digital assets to print through the university’s printing center and external printers: postcards and flyers. Postcards and flyers were handed out at exhibition openings.


Overview

Expanding the Yeh Gallery’s
branding for lasting impact

I collaborated with art director, editors and printers to conceptualize, design and execute brand guidelines for their stationary, exhibition labels, and postcards. This allow us to efficiently document and share the work of the exhibition artists.

Installation view, Lain Singh Bangdel: Moon over Kathmandu. Photo by Philip Hinge.

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